In Part 1 and 2 of our Rising Online Fame Interview series with Kaly, he told us about how his career started and a little about how the “Kaly” brand began. In this final installment, Kaly goes into more detail about how he uses online tools to build his brand and what’s next.
Online, on Trend: Our site talks a lot about personal branding and how it’s important to be consistent (yet authentic) across all mediums. From what we’ve seen, we think your messaging has been consistent throughout—your voice, humble yet confident, has shined through. One place we’ve seen some differentiation, however, is with your Twitter. Do you see your Twitter handle as a personal account or a part of the “Kaly” empire you are slowly growing? Would you consider censoring your Twitter as part of your branding strategy?
Kaly: “Honestly, I want to be real…I don’t want to be fake on Twitter. In terms of promoting my music… I’ve actually kind of backed off a little on Twitter. I’ve seen a lot of other up and comers pushing their music on Twitter and tweeting repeatedly ‘listen to this.’ I don’t want to be constantly pushing my music. I’d rather it grow by itself. In terms of twitter and my branding strategy…I just don’t see a point in censorship. I want to come off as real, intelligent and a rebel. I don’t see how censoring myself would contribute to any of those things.”
Online, on Trend: How much do you interact with your “fans” via social media?
Kaly: “It happens a lot over Twitter, especially nowadays. I think this is because I’ve been at it for a while and have a pretty decent following; the reach by word of mouth has really strengthened. Outside of just fans, it’s really been amazing to have other artists hit me up, asking me to collaborate or just giving me props. It’s nice. I’ve been working with an artist from the UK for a few years now and that was solely through MySpace back in the day.”
Online, on Trend: If you could describe your personal brand in one sentence, what would it be?
Kaly: “Intelligent rebellion.”
Online, on Trend: Describe your life ten years from now. How did you get there?
Kaly: “I want to be able to say I rocked a stage. That people came to a concert just to see me. You know when you’re at a concert and the artist stops saying the words, and the audience says it for them? I want the audience to do that for me. I also hope that, if I can’t succeed at this, that all of this hard work creating a brand will help someone else succeed…another artist.
I’m pretty simple though, I definitely want to have a family and be able to provide for them through this career, or just be able to comfortably keep creating music without sacrificing them.”
Online, on Trend: What’s next for Kaly?
Kaly: “Only time will tell. Hopefully even bigger things than I’ve already achieved.”
We wish Kaly all the best in his future endeavors. We can’t wait to see what else is in store for him!