Two month’s ago, 13-year-old Tori Locklear posted a YouTube tutorial to show her viewers how to curl their hair. At the end of the video, Locklear actually accidentally burns her hair off!! The video quickly went viral, receiving over 12 million hits in a few days. There was nothing special or over the top about the video–simply Tori’s genuine shock and horror when she realizes she has burned her hair. The video is organic, funny and definitely makes you want to laugh as you also feel pity for the poor girl…talk about things going wrong!
The success of the video quickly led to widespread media attention: the video was discussed by The Huffington Post, The NY Daily Post, Perezhilton.com, the Gawker, the Hollywood Gossip and many more media outlets. Tori’s viral success has also led to her getting an invitation onto the Ellen Degeneres show, where she gained national exposure (her video now has over 26 MILLION views). On the show, Tori discussed her interest in the beauty field and also why she decided to post the video: simply because she thought it was funny!
We here at Online, on trend love Tori’s attitude! While she has created a Twitter account and Facebook fan page (which has over 5,000 likes!) to build her personal brand, she hasn’t added many other YouTube videos or done much more to promote herself. Given her authenticity and the 15 minutes of fame she’s currently enjoying, we think Tori can become an Online Star if she puts her mind to it.
Check out Tori on Ellen below: